Ecommerce has grown steadily over the past 10 years. Globally, there was an increase of around 15% last year. There is also no question that this increase will continue over the next few years. If you are selling a product or service, you need an ecommerce site to take advantage of rapid growth.
Things to Consider When Choosing Ecommerce Infrastructure
You can hire a web developer for your eCommerce site, but the high costs can affect the growth rate. Choosing an improved ecommerce platform offers both time and money benefits.
This article is best for your business. e-commerce Contains some important information to consider when researching the platform.
Prices and payment
The first thing to consider when looking for an e-commerce platform is the price. Whatever trade you do, you need to know how much you will pay for the ecommerce infrastructure.
While the pricing method of almost all platforms is monthly around the world, our country gets paid every year. Costs may vary depending on the type of platform purchased. (Server fee, add-ons etc.) You should also consider the transaction fees associated with the platform. Absolutely don’t sacrifice what you will need at a cheaper price. Try to weigh the pros and cons of each platform for the best result.
Also, you should consider how your customers will pay. Some platforms do not offer the ability to pay with third party suppliers (such as Payu, Ipara and Iyzico). This would be a big disappointment for your customers. It is also an important issue that can lead to cart abandonment. I definitely wouldn’t recommend taking that risk. Decide which payment methods you will use and pass it on to the software company.
Ecommerce Infrastructure Another factor to consider when looking at providers is integration and plugins. Most platforms like Shopify have a lot of tools to run your business. Your business needs will be a deciding factor in deciding which plugins are best for you. When looking at different platforms, consider which tools you will need. Here are the most popular types of plugins to watch out for:
- Accounting plugins, integrations to help sales, taxes, revenue and profits.
- Email marketing tools to help you communicate with your customers.
- It is a platform where you can define a reward for your customers.
- Applications to help ship your products.
E-commerce businesses are not exempt from SEO work. In fact, it can be very beneficial to have your ecommerce site high in the search results. Don’t want visitors to find you when searching for products?
Some of the most important factors when looking for an SEO friendly platform are:
- Ability to add a blog to your website.
- SEO friendly URL structure.
- Mobile compatibility.
- Page and site speed.
- Unique title and page descriptions.
Did you know that around 60% of calls are made from mobile devices? For apparel-oriented e-commerce sites, this percentage is around 80%. In reality, this means: mobile usability is very important in e-commerce. Conversions will be even better on a mobile website that is accessible and usable from any device and browser. Will my website be mobile-friendly or not? You should definitely ask this question to the company you will be purchasing the ecommerce infrastructure from.
The key aspect of any business is customer service.
E-commerce is a completely different field. Software outages and server downtime are often beyond your control. Blocking customers from accessing your site can affect both your revenue and your brand image.
Ecommerce Platforms When you look at it, having someone call you at any time to help you work is an important factor. Check out each infrastructure provider’s customer service. Are they accessible 24 hours a day, 7 days a week? How to reach them? How many levels of support are provided and how much does it cost? Consider these questions and be sure to ask before deciding on the platform.
Nobody wants to enter credit card information on the website in draft form. This is why safety has become a major concern among consumers. While most software today has a robust security environment as standard, make sure your infrastructure supports secure resale (HTTPS / SSL) for your customers.
There will be those who want to do this work inside. I have had the opportunity to meet and work with many entrepreneurs who have decided to have my team and my software. Most of them put the ropes in the hands of the software developer. My suggestion is this: never be in someone else’s hands. If that happens, you will have taken irreversible steps for your growing ecommerce site in the future. You will always look at the words that come out between the two lips of those software developers. Do it the way it should be done professionally. In short, do not conceive anyone!